SAXX2020
A comprehensive digital marketing campaign for SAXX underwear featuring summer sale promotions, email newsletters, and social media content with playful banana-themed designs.
Overview
This project involved creating a comprehensive digital marketing campaign for SAXX underwear, including banner ads, email newsletters, and social media content. The campaign featured playful banana-themed designs and summer sale promotions designed to engage customers and drive conversions across multiple touchpoints.
Campaign Gallery
Key Components
Banner Ads
Created multiple banner ad sizes and orientations featuring the summer sale messaging, with vibrant purple and green color schemes that maintained brand consistency while capturing attention.
Email Newsletters
Designed engaging email templates featuring product showcases, promotional banners, and brand storytelling elements. The emails included clear calls-to-action and maintained responsive design across all devices.
Social Media Content
Created Instagram and Facebook mockups showcasing the campaign content, including square video formats with engagement metrics and interactive elements that encouraged customer interaction.
Special Campaigns
Developed creative concepts for special events like National Banana Day, featuring playful banana-themed designs that aligned with the brand's fun and comfortable positioning.
Impact & Results
The SAXX summer campaign successfully created a cohesive brand experience across all digital channels. The playful and engaging creative direction resonated with customers, driving both engagement and sales during the summer season. The multi-channel approach ensured consistent messaging and brand recognition across all customer touchpoints.
