Upshelf2022-2024
Upshelf helps users master their digital shelf with powerful and intuitive analytics. By leveraging AI, Upshelf enables users to see the big picture, pinpoint granular details, and unlock AI-powered insights to guide actions, streamline workflow, and maximize impact.
Overview
As a UX/UI designer at Upshelf, my primary role was to enhance the existing web app's user interface and develop new features to improve the overall user experience. This project showcases the variety of features I worked on to demonstrate the breadth of my contributions.
Problem Statement
Upshelf's existing web app needed a UI refresh and the introduction of new features to provide more value to its users. The goal was to enhance usability, introduce new functionalities, and improve the overall user experience.
Research
I conducted user research, including interviews and usability testing, to gather feedback on the existing web app and identify areas for improvement. This research informed the design decisions for the new features.
Google Shopping
Feature Overview
Introduced analytics for the Google Shopping marketplace.
Design Elements
- Designed a user-friendly interface to display key analytics for Google Shopping.
- Integrated visual elements such as graphs and charts to help users easily interpret data.
Impact
Enabled users to track and analyze their performance on Google Shopping, providing valuable insights for optimization.
Period Comparison
Feature Overview
Created a new system for users to add time periods to their analytics, allowing comparisons over different durations.
Impact
Empowered users to compare their performance over various time frames, aiding in trend analysis and strategic planning.
Dashboard
Feature Overview
Improved the section where users can choose and arrange KPIs on their dashboard based on their importance.
Design Elements
- Designed an intuitive interface for selecting and customizing KPIs.
- Implemented drag-and-drop functionality to allow users to arrange KPIs easily.
Impact
Provided users with a personalized dashboard that highlights the most valuable metrics, enhancing decision-making.
Share of Voice
Impact & Results
I conducted usability testing with existing users to validate the new designs and gather feedback. Iterated on the designs based on user feedback to ensure the features met user needs and expectations.
The enhancements to the Upshelf web app resulted in improved user satisfaction and engagement. The new features provided users with more powerful and intuitive tools to analyze their digital shelf performance, leading to better decision-making and increased efficiency.
