Lead Giant2018
Lead Giant is a team of marketing specialists that leverages Pay Per Call (PPC) advertising as an efficient marketing strategy.
Overview
The Lead Giant website was designed to give potential clients an immediate understanding of the company and its services. My role as a UX/UI designer was to create an engaging, user-friendly interface that effectively communicates Lead Giant's value proposition.
Problem Statement
Lead Giant needed a website that not only provided clear information about their services but also captivated potential clients through modern design and interactive elements.
Research
Research
I began with thorough user research, including stakeholder interviews and competitor analysis, to understand the needs and preferences of potential clients. Key insights gathered from this research guided the design direction.
Personas
Based on the research, I developed user personas representing typical clients of Lead Giant. This helped in tailoring the design to meet their specific needs and preferences.
Wireframes & Prototypes
I created several process sketches and wireframes to visualize the layout and structure of the website. These initial designs focused on simplicity and clarity, ensuring that key information was easily accessible.
Design
Information Architecture
- Developed a clear and intuitive site map to structure the content logically.
- Ensured that the navigation was straightforward, allowing users to find information effortlessly.
Home Page Design
- Designed the home page to display key information about the company prominently.
- Implemented a modern, clean menu design for easy navigation.
Initial Concepts
Early design explorations helped establish the visual direction and layout options for the site.
Design Elements
- A colour palette that reflects Lead Giant's brand identity and conveys professionalism and trust.
- A typeface selected due to its clean and modern look, as well as to ensure readability and a cohesive aesthetic.
The Lead Giant website was designed to give potential clients an immediate understanding of the company and its services. Engaging full-screen designs were created to captivate users immediately. High-quality images and bold typography highlight Lead Giant's services.
Each page has been designed to hold unique images that represent specific goals and functions of the company. Unique interactive elements were incorporated to enhance user engagement. Animations and micro-interactions make the user experience more dynamic and enjoyable.
Impact & Results
Each page of the website was designed to feature unique images representing the specific goals and functions of the company. The overall aesthetic was kept modern and professional, aligning with Lead Giant's brand identity.
I conducted usability testing with a group of potential users to gather feedback on the design. Iterated on the design based on this feedback to improve user experience and address any usability issues.
The redesigned Lead Giant website successfully provided potential clients with a clear and immediate understanding of the company's services. The modern design and interactive elements contributed to a significant increase in user engagement and positive feedback from stakeholders.
