Park & Maven2023
A comprehensive marketing campaign for Park & Maven, a master-planned community development, featuring multi-channel digital and print materials that convey a naturally sophisticated lifestyle.
Overview
Park & Maven is Willowbrook's newest master-planned community, designed to offer a naturally sophisticated way of life. This project involved creating a cohesive marketing campaign across multiple channels including digital advertisements, print materials, social media content, and promotional banners. The campaign emphasizes the community's integration with nature, modern amenities, and sophisticated living spaces.
Campaign Gallery
Design Approach
The campaign materials were designed to convey a sense of natural sophistication, blending modern living with nature-inspired elements. The visual identity emphasizes clean lines, natural textures, and a warm color palette that reflects the community's commitment to sustainable, thoughtful living.
Multi-Channel Strategy
Materials were created for various touchpoints including digital advertisements, print brochures, social media content, and newspaper advertisements. Each piece maintains brand consistency while being optimized for its specific platform and audience.
